INS Market franchise costs and fees

What the figure is

The $90,000+ figure sits under “Qualifiers”, beside the expectation of previous operational or business ownership experience. It describes what INS Market says an applicant should have, not what a store costs. The page does not define liquid assets, so ask INS Market how it counts them and whether the same figure applies to someone buying a store from an existing owner. A listing’s asking price is the seller’s number, not an INS Market figure, and nothing on the page links the two.

What is not published

The page we read gives no initial franchise fee, total investment, royalty, advertising contribution or term. The rows in the table above are marked as not on the page read for that reason, which is not the same as saying there is no such fee. The enquiry form on the page asks the visitor to choose a budget band, which is the visitor’s own figure, not a cost INS Market states.

Royalty and advertising

Neither rate is on the page we read. In Ontario, Alberta and British Columbia, where disclosure applies, the franchise disclosure document must reach you at least 14 days before the earlier of signing an agreement relating to the franchise or paying any consideration relating to it. Ask it for the recurring fees before relying on any figure here. See what disclosure a resale buyer gets.

Financing an INS Market purchase

INS Market says it is happy to provide “various credit and financing options” and publishes no terms, so ask what they are. Deavo’s answer can a franchise purchase be financed? covers the Canada Small Business Financing Program, the Business Development Bank of Canada, conventional lenders and vendor take-backs.

What INS Market listings on Deavo ask

Published initial fees of other brands on Deavo

Each figure is the franchisor’s own published initial fee for Canada, read on the date shown. INS Market is absent from the table because its initial fee was not on the page we read.